Time is clearly more valuable than money! In fact .. you only get on average 4000 weeks!
However, not everyone values time more than money!
Let me tell you a story about a therapist…
This amazing therapist joined our Therapy Business Builder Program in January 2024. But hereโs the thingโshe didnโt jump in right away.
She was hesitant and skeptical at first. In fact, we started talking about the program way back in August 2023! She wasnโt sure if the investment would be worth it, or if it could really help her.
Even after she joined, she was still skeptical about making some of the recommended changes. She wasnโt sure if stepping back from the day-to-day grind, delegating tasks, setting up systems, and focusing on higher-level CEO work would truly make a difference.
Fast forward to today, and her results speak volumes:
๐ Income Growth: She increased her income by $55,209 between Q1 and Q4โa 98.5% jump!
๐ฐ Profit Growth: Her net profit grew by $27,150, an incredible 220% increase!
๐ Profit Margin: She improved her profit margin from 22% in Q1 to 35% in Q4, showing smarter operations and stronger financial management.
But the most powerful transformation wasnโt about the numbers.
๐ She Got Her Time Back!
When she started, she was doing everythingโseeing clients, managing admin, handling all the detailsโand burnout was taking over. By the end of the year, she transformed her role entirely, stepping into her position as a CEO and focusing on the high-level tasks that truly matter to her vision and business growth.
And the best part? She told me yesterday that now, with all the time and energy sheโs regained, sheโs excited to start seeing more clients in 2025โbut this time, completely on her own terms!
Oh, and I didnโt even mentionโshe got rid of the notebook she used to rely on for tracking everything! ๐๐ซ
Her story proves that even if you feel skepticalโwhether at the start or along the wayโtrusting the process, taking action, and investing in your business can change everything.
When you: โจ Invest in your business โจ Prioritize your time โจ Put the right systems and support in place
… anything is possible! ๐ช
What Holds Most Therapists Back?
In our Therapy Business Builder program, we work with a diverse group of therapistsโwhether theyโre just starting out or have been running their practice for years. And hereโs what weโve found: the biggest barrier to success is often the therapists themselves.
No matter how hard we try to help, sometimes the results just donโt come. Hereโs why:
Many therapists struggle with following through on action plans and recommendations, even when theyโre designed for success.
Thereโs often a hesitance to try something new, even when what theyโve been doing clearly isnโt working.
They may feel they know what’s best for their business and resist implementing proven strategies that have helped countless others thrive.
This resistance to change, this hesitation to take action or try new methods, is exactly what keeps them stuck in a cycle of frustration and stagnation.
Some therapists become so fixated on saving every penny that they end up spending hours searching for alternatives that reinforce their current approach. They fail to realize that this mindset actually costs them moreโboth in time and missed growth opportunities. You literally can use money to OPTIMIZE YOUR TIME!
Others get so caught up working in their business that they neglect to work on it. They lack financial awareness, leading to unrealistic expectations about growth without laying the proper foundation.
Leadership challenges also arise. Some therapists, in an effort to be โnice,โ avoid holding their staff accountable, overpay, or neglect the needs of their business. Without clear boundaries and firm leadership, their business suffers.
The truth is, building a successful business requires:
- The courage to try new strategies
- The willingness to invest in growth
- The discipline to follow through on expert recommendations
- The ability to focus on the big picture, not just the daily grind
Hereโs the catch: No matter how effective the guidance, it wonโt work unless youโre truly ready to embrace change. Your mindset and willingness to make the necessary shifts are the firstโand most crucialโsteps to success.
I know this firsthand. In my first year or so of business, I tried to do everything myself, which clearly didnโt work. Then, even during my first few years of coaching, I still struggled to fully trust the process. Instead of truly listening to my coach and following their advice, I stuck to what I thought was best. And let me tell you, it took me much longer to get where I wanted to go. In the end, I came full circle and ended up doing exactly what my coach had told me to do in the first place.
If youโre ready to break free from these patterns, step into a new mindset, and take your business to the next level, weโre here to help. Letโs turn doubts into breakthroughs and build a business that serves your life, rather than the other way around.
**Be sure to check out this article – Time is money? No, time is far more valuable. Hereโs how to spend money to optimize your time
Kara Welke, OTD, OTR/L, CEO Next Level Occupational Therapy & CEO Home Therapy Solutions kara@nextlevelot.com

